With a growth in registrations of nearly 21%, DAF Trucks further strengthened its position in the UK truck market in 2016. Figures released by the SMMT earlier this week showed the built-in-Britain marque ended the year with 13,911 registrations, equating to a commanding 30.1% market share above 6.0 tonnes GVW. It is the first time DAF Trucks has topped 30% share in its 22-year market-leading dominance of the UK commercial vehicle business.
These numbers gain even more significance in light of the growth of the overall market volume: the overall market volume was up 5.3% to 46,231 units in 2016 compared to 43,898 in the previous year.
DAF Trucks registered 2,376 more trucks in 2016 compared to 2015 – in itself a 20.6% increase over 12 months. Almost 14,000 registrations means that close to one-in-three trucks sold in 2016 was DAF-branded. DAF Trucks Managing Director, Ray Ashworth, was understandably delighted at the news, “This is a record breaking performance which has been achieved with a product range of the highest quality, reliability and productivity, supported by a dedicated dealer network,” he said. “I want to thank all of our customers who have purchased DAF over the years which has resulted in us retaining and further extending our leadership of the UK market.”
“We have a product range that is arguably more reliable, more efficient and more productive than any other on the market, and, crucially, we provide an aftersales portfolio that sets DAF Trucks apart from the rest. Operators know that a truck is only as good as the back-up it receives,” said Ashworth, “and here we see clear evidence yet again – and for the 22nd year in succession – DAF Trucks’ unwavering commitment to its customers. Over 30% market share in 2016 is a fantastic result.”
The very positive news for DAF Trucks in the UK reflects an impressive performance for the DAF brand on the European stage in 2016. DAF’s Market share above 16-tonnes GVW grew to 15.5%, strengthening the company’s position in almost all European countries; today, DAF Trucks is market leader in The Netherlands, the UK, Poland, Hungary and Bulgaria.
In 2016, DAF registered over 46,700 heavy trucks in Europe – an all-time record representing an increase of 19% compared to 2015 registrations (almost 39,400). The total market for heavy trucks in 2016 rose by over 12% to 302,500 vehicles, compared to just over 269,000 in 2015. For 2017, DAF Trucks expects the European 16-tonnes GVW market to be between 260,000 and 290,000 vehicles.
In the light segment, six to 16-tonnes GVW, DAF’s market share increased from 9.0% in 2015 to 10.1% last year. The European light truck market increased by 8% in 2016 to almost 53,000 units.
DAF also strengthened its market position outside the European Union, where it made its entrance into the United Arab Emirates and launched a company-owned subsidiary in Turkey. DAF Brazil increased production and market share in 2016 and completed its first year of production of the PACCAR MX-13 engine. In Taiwan, DAF continues as the market leader among the non-Asian brands, while DAF Components sold a record 4,000-plus PACCAR engines to leading bus and coach manufacturers around the world.