01 December 2014 | Eindhoven

DAF establishes subsidiary in Istanbul


To support further growth in Turkey

DAF Trucks N.V. will establish its own marketing and sales office in Istanbul to further strengthen its market position in Turkey. The new subsidiary – DAF Trucks Turkey Otomotiv Ticaret Limited Şirketi – will be operational December 1, 2014.

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Turkey is one of the fastest growing commercial vehicle markets outside the EU. Market volume is expected to grow from 30,000 heavy duty trucks in 2012 to 42,000 next year, in anticipation of Euro 6 emission legislation coming into force in January 2016.

Last year, some 700 DAF trucks were registered in Turkey, resulting in a 2.2% market share in the heavy segment. Objective for the mid-term is to realize a market share of at least 6%. To support this target DAF aims to double the network of sales dealers from 6 to 12 and to increase the number of service locations from 15 to 18 within two years.

“Turkey is a mature market which requires the presence of a DAF owned marketing and sales organization”, said Gregor van der Mark, managing director of DAF Trucks Turkey Otomotiv Ticaret Limited Şirketi. “We thank distributor Tirsan for establishing the DAF brand in Turkey over the past 19 years.”