DAF respects your privacy. We use cookies for a variety of purposes, such as website functionality, improving your experience of our website, building integration with social media and helping target marketing activities within and beyond our website. By continuing your visit on our website, you are consenting to our use of cookies. However, if you want to customize your cookie preferences, click on 'Change settings' below. You can withdraw your consent at any time. For more information, please visit our Cookie Notice.
 
Download
  • 23 November 2018
 

We’re The Ones – DAF Trucks releases ‘ode to the truck driver’

Social Media ‘likes’ result in DAF Trucks donations to Ben charity

DAF Trucks has produced an ‘ode to truck drivers’ in the shape of a specially commissioned poem and video in recognition of the vital and often challenging work that the UK’s truck driving community faces every day. All Social Media ‘likes’ in the run-up to Christmas will trigger a 50p donation from DAF Trucks to the motor industry charity, Ben.

 
We're the ones DAF trucks releases ode to the truck driver
 

The poem, called We’re The Ones, which accompanies a video, were together produced by DAF Trucks’ external Social Media consultant, Mark Vigil. We’re The Ones can be viewed on DAF Trucks’ YouTube channel here: https://youtu.be/s96vYf3Q72g

“We’re the ones is a salute to truck drivers everywhere,” says Mark Vigil, “reflecting upon the challenging work that they put in, day after day, often at irregular hours. It's told from the point-of-view of a truck driver,” he says, “and repeats the line ‘we're the ones’ throughout – like a clarion call for truck drivers.”