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  • 26 February 2018

Imperial Commercials Hull wins top UK and overseas dealer awards

UK Dealer of the Year prize follows international Gold Award

UK Dealer of the Year prize follows international Gold Award Two accolades in quick succession for Hull truck dealer Exceptional sales and service performance behind victories “Our reputation for aftersales care in the region is well known and our commitment to it is crucial to our business model.” Sukhdev Singh, Regional Director, Imperial Commercials.

DAF UK dealer of the year

Truck dealer Imperial Commercials Hull has landed two major awards in quick session following exceptional business performance in 2017. On the international stage, the Hedon Road sales dealership in Hull picked up a coveted Gold Award at DAF Trucks’ International Dealer Awards in Seville and, shortly after, Dealer of the Year – the foremost dealer award from DAF Trucks in the UK.

With 136 locations making up the UK DAF Dealer network, and almost 1,200 locations across Europe, Imperial Commercials’ successes are an outstanding achievement for a business of its size, out-performing other leading DAF Dealers.

Judging for the UK Dealer of the Year award was set against key performance areas including sales, service, parts and prerequisite targets where Imperial Commercials outscored all other DAF Dealers. Many of its customers in the region are supported by Imperial’s service dealer locations in Doncaster, Grimsby, Scunthorpe and York – all these dealerships scoring above the ‘A-Grade’ threshold which take into account KPIs such as MoT pass-rates and DAFaid roadside assistance performance.

Imperial Commercials’ Gold Award on the international stage is an equally impressive achievement for the Hull truck dealership, having been recognised alongside nine other DAF Dealers from no fewer than 1,200 locations across Europe. Imperial Commercials’ business performance was measured against truck sales, Repair & Maintenance contracts, Parts sales, and, importantly, its customer support programme.

Sukhdev Singh, Regional Director at Imperial Commercials, collected both awards on behalf of the dealership, saying, “What a fantastic accomplishment to be honoured by the DAF Trucks organisation, both on the national and European scene, and in the company of so many outstanding DAF Dealers. Both awards,” he said, “are the result of a dedicated team who really understand customer support. DAF Trucks is renowned in the commercial vehicle industry as the benchmark provider of aftersales services – recognition of our own efforts at dealer level, therefore, is extremely rewarding,” he added, “Our reputation for aftersales care in the region is well known and our commitment to it is crucial to our business model.”

Imperial Commercials Hull is part of Imperial Commercials, the UK’s largest independent commercial vehicle dealer group, boasting 29 locations throughout the country.

At the same UK awards event, Imperial Commercials in Halesowen, West Midlands, was announced as Used Truck Dealer of the Year.

DAF Trucks is the UK’s market-leading truck manufacturer for vehicles over 6.0 tonnes GVW, consolidating its position in 2017 with 29.5% share of the market – the 23rd consecutive year it has topped the market for vehicle registrations.